Insights

Tips + ideas from the frontlines of marketing

Over the last few decades, we've picked up a few tools and techniques to improve branding and marketing efforts. As we learn lessons and grow our skills, we'll share the best and brightest with you here.

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For over two decades, the team at Hemisphere Design + Marketing has operated on the frontlines of marketing, branding, and digital design. This Insights page is a direct reflection of our commitment to expertise, authority, and transparency. We don't just report on industry shifts; we execute daily strategies for businesses across the South Sound and Washington State.

This collection of articles offers distilled, proven lessons learned from thousands of successful client projects in the Tacoma area. You will find deep dives into every critical facet of modern strategy: from crafting compelling brand narratives and technical SEO best practices, to navigating the complexities of AI and Generative Engine Optimization (GEO).

Unlike generic national blogs, our content is grounded in real-world results specific to our local market's unique challenges and opportunities. We believe informed clients make the best partners. Use these resources to gain the tactical knowledge and strategic clarity your business needs, and leverage our certified experience to achieve measurable, sustainable growth.

Showing 11 results

Understanding ESSB 5814

Washington’s Engrossed Substitute Senate Bill (ESSB) 5814 represents a major shift in how services are taxed in the state. Signed into law in May...

Best AI Tools for Small Business Marketing

AI tools for small business marketing are more accessible, affordable, and powerful than ever. Here’s a breakdown of the best AI tools by categor...

Multimedia Advertising Campaigns

From digital and social media to print, radio, and TV, multimedia campaigns offer the advantage of reaching your audience across platforms with a c...

Insider Secrets: Digital Advertising Tips

If you've ever wondered what really separates mediocre ads from the ones that flood a business with leads, you're in the right place. Agencies don'...

AI Advertising Trends 2025

The South Sound is undergoing a quiet revolution in the world of advertising. With the rise of artificial intelligence (AI), automation, and other ...

Better Content: A Strategic Approach

In today’s hyper-connected digital world, content isn’t just something you publish, it’s the foundation of your brand identity, customer expe...

2025 Marketing Strategies for Tacoma Businesses

As Tacoma continues to grow and diversify, small businesses in the South Sound are entering a new era of digital marketing. With consumer habits sh...

What Clients Really Want From a Marketing Firm

Choosing a marketing firm can feel overwhelming, especially when everyone promises the same thing: more traffic, better branding, higher sales. But...

Increase Your Leads + Sales

Whether you’re a small startup or an established mid-size business, one question keeps rising to the top: how do we generate more leads and conve...

Traditional Advertising in a Digital World

As social media, streaming platforms, and smartphones dominate modern life, traditional advertising methods like billboards, radio, and TV are bein...

Smart Marketing for Businesses in Lakewood

Running a small business in Lakewood, WA, means competing for attention in a growing community while also building strong, loyal customer relations...

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Illustration: Downtown Tacoma skyline