Insights

Tips + ideas from the frontlines of marketing

Over the last few decades, we've picked up a few tools and techniques to improve branding and marketing efforts. As we learn lessons and grow our skills, we'll share the best and brightest with you here.

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For over two decades, the team at Hemisphere Design + Marketing has operated on the frontlines of marketing, branding, and digital design. This Insights page is a direct reflection of our commitment to expertise, authority, and transparency. We don't just report on industry shifts; we execute daily strategies for businesses across the South Sound and Washington State.

This collection of articles offers distilled, proven lessons learned from thousands of successful client projects in the Tacoma area. You will find deep dives into every critical facet of modern strategy: from crafting compelling brand narratives and technical SEO best practices, to navigating the complexities of AI and Generative Engine Optimization (GEO).

Unlike generic national blogs, our content is grounded in real-world results specific to our local market's unique challenges and opportunities. We believe informed clients make the best partners. Use these resources to gain the tactical knowledge and strategic clarity your business needs, and leverage our certified experience to achieve measurable, sustainable growth.

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Motion Graphics + Brand Identity Trends

Discover how motion graphics, from animated logos to custom section titles and illustrations, can elevate your brand’s video marketing. Learn why...

Updated: October 27, 2025

Top 5 Videos Every Business Needs

Video has become a critical part of how modern businesses communicate, compete, and connect. It engages audiences, builds trust, and simplifies eve...

Updated: July 31, 2025

Best AI Tools for Small Business Marketing

AI tools for small business marketing are more accessible, affordable, and powerful than ever. Here’s a breakdown of the best AI tools by categor...

Updated: July 25, 2025

Designed for Everyone: Inclusive Experiences

In today’s connected world, great design should be for everyone. Whether it’s a beautifully laid-out website, an engaging social media video, o...

Multimedia Advertising Campaigns

From digital and social media to print, radio, and TV, multimedia campaigns offer the advantage of reaching your audience across platforms with a c...

Compare Tacoma Video Production Companies

The Tacoma area boasts a rich field of talented video production vendors. If you're a small or mid‑sized business seeking more than just a produc...

Video Production Best Practices

In today’s digital-first world, video is more than just content; it's a cornerstone of communication. For small businesses in the South Sound reg...

Webcam Tips & Tricks

It might sound obvious, but the rules for video meetings are different than traditional conference calls. Not only can people see you, but you can ...

2025 Marketing Strategies for Tacoma Businesses

As Tacoma continues to grow and diversify, small businesses in the South Sound are entering a new era of digital marketing. With consumer habits sh...

Increase Donations: Strategies for Nonprofits

Nonprofit organizations face a unique challenge. They are tasked with changing the world, often on tight budgets and with limited resources. Every ...

Top 5 Videos Every Business Needs

Video has become a critical part of how modern businesses communicate, compete, and connect. It engages audiences, builds trust, and simplifies eve...

Motion Graphics + Brand Identity Trends

Discover how motion graphics, from animated logos to custom section titles and illustrations, can elevate your brand’s video marketing. Learn why...

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Illustration: Downtown Tacoma skyline