Insights

Tips + ideas from the frontlines of marketing

Over the last few decades, we've picked up a few tools and techniques to improve branding and marketing efforts. As we learn lessons and grow our skills, we'll share the best and brightest with you here.

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For over two decades, the team at Hemisphere Design + Marketing has operated on the frontlines of marketing, branding, and digital design. This Insights page is a direct reflection of our commitment to expertise, authority, and transparency. We don't just report on industry shifts; we execute daily strategies for businesses across the South Sound and Washington State.

This collection of articles offers distilled, proven lessons learned from thousands of successful client projects in the Tacoma area. You will find deep dives into every critical facet of modern strategy: from crafting compelling brand narratives and technical SEO best practices, to navigating the complexities of AI and Generative Engine Optimization (GEO).

Unlike generic national blogs, our content is grounded in real-world results specific to our local market's unique challenges and opportunities. We believe informed clients make the best partners. Use these resources to gain the tactical knowledge and strategic clarity your business needs, and leverage our certified experience to achieve measurable, sustainable growth.

Showing 12 results

Strategies for Generative Optimization (GEO)

How do you make your content show up when people ask LLMs (ChatGPT, Gemini, Perplexity, etc.) or when AI-overview panels, search assistants or chat...

Updated: October 22, 2025

AI is Killing Your Search Optimization

Search optimization is no longer what it was a decade ago. In the early 2000s, the recipe for ranking well on Google was fairly straightforward: pa...

Updated: September 19, 2025

Understanding ESSB 5814

Washington’s Engrossed Substitute Senate Bill (ESSB) 5814 represents a major shift in how services are taxed in the state. Signed into law in May...

Updated: August 29, 2025

WCAG 2.2 Changes + Rules Explained

Digital accessibility is no longer optional. As websites and apps become essential for everything from shopping to education, ensuring they are usa...

What is Schema and How it Benefits Your Website

In the ever-evolving world of SEO (Search Engine Optimization), staying ahead of the competition means not just having great content but also struc...

Designed for Everyone: Inclusive Experiences

In today’s connected world, great design should be for everyone. Whether it’s a beautifully laid-out website, an engaging social media video, o...

Digital Accessibility in Government

In our modern society, many essential services are delivered online. For the government to truly serve all citizens, websites, mobile apps, online ...

Marketing Funnels: Attract + Convert Local Customers

If you're an entrepreneur in the South Sound (whether you're launching a startup, already running a local business, or managing a local branch), un...

5 Reasons Your AI Website Sucks

You launched your AI-built website three months ago, feeling pretty proud of getting online so quickly and affordably. But something's not right. Y...

What is Accessible Web Design?

The internet is for everyone, and the best websites are accessible to people of all abilities. Making sure your website is compliant with ADA, WCAG...

Increase Donations: Strategies for Nonprofits

Nonprofit organizations face a unique challenge. They are tasked with changing the world, often on tight budgets and with limited resources. Every ...

AI is Killing Your Search Optimization

Search optimization is no longer what it was a decade ago. In the early 2000s, the recipe for ranking well on Google was fairly straightforward: pa...

Better Search Results with Schema

Developed by Google, Microsoft, and Yahoo to standardize web content, schema ensures that content on websites falls into predictable formats, allow...

Strategies for Generative Optimization (GEO)

How do you make your content show up when people ask LLMs (ChatGPT, Gemini, Perplexity, etc.) or when AI-overview panels, search assistants or chat...

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Illustration: Downtown Tacoma skyline