Search Optimization

The fact that you're reading this page means we probably know what we're doing. Our local SEO services help you target specific keywords and search terms.

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Anatomy of an SEO page layout

This means making your website more appealing to search engine algorithms, so that it appears higher in organic (unpaid) search results. 

Anatomy of a successful SEO page 

Metadata + Structured Data

In addition to the visible page elements, our SEO pages have standards-compliant metadata including meta tags, Schema.org structured data, and OpenGraph tags. 

Long-form Content 

Authoring original content over 1,000 words indicates to the bots that the page contains a significant amount of unique textual information, and therefore has value.

Hierarchal Structure

Providing a scanable system of titles is valuable to readers and bots. An “heading 1” tag is required, but a thoughtful hierarchy of sub-headings and sub-sub-headings elevates keywords.

Multi-media Elements

Google prioritizes pages with embedded videos. Ideally, these videos are “above the fold” at a certain size and wrapped in VideoObject schema with a unique title, description, thumbnail, and timestamp.

FAQs (Schema.org)

Google Search will scrape pages for Schema-compliant FAQs to promote in their “People also ask” section. Having relevant, keyword-targeted FAQs provides structured data for the search engines and an additional opportunity for exposure.

Effective, Local SEO

As a small, specialized SEO company based right here in the South Sound, we focus on one thing — getting you visible on search engines where it matters most.

Search Optimization Services

At Hemisphere, we help businesses in Tacoma and beyond get found online.  From small local shops to regional service providers and growing e-commerce stores, we deliver targeted, data-driven SEO services that enhance rankings, drive traffic, and boost conversions. We believe SEO isn’t just about keywords — it’s about creating a clear path for your customers to find you. That’s why we offer personalized, hands-on service with custom strategies tailored to your unique business goals.

Local SEO

If you’re a brick-and-mortar business or service provider in Tacoma, local SEO is your most powerful tool for attracting nearby customers. We help businesses rank higher in Google Maps, local search results, and mobile searches. Our local SEO services include:

  • Google Business Profile optimization
  • Local keyword targeting
  • Citation management (NAP consistency)
  • Review generation strategies
  • Local link building
  • Location-specific content creation

We’ll make sure your business appears when local customers search for your services — whether they’re at home, at work, or walking down the street.

On-Page SEO

Great rankings start with great on-page optimization. We fine-tune the content and structure of your website to help search engines understand what you offer — and why you're relevant. On-page SEO services include:

  • Technical site audits
  • Title tag and meta description optimization
  • Header and content structure (H1–H6)
  • Internal linking strategy
  • Keyword research and implementation
  • Image optimization and schema markup

We ensure every page on your site is fully optimized for both search engines and human users, with clean, fast, and mobile-friendly experiences.

Technical SEO

Search engines require clean code and a solid technical foundation to rank your site effectively. We dive deep into the back end to identify and fix the issues that could be holding you back. Our technical SEO audits and services cover:

  • Site speed optimization
  • Mobile usability
  • Crawlability and indexing
  • Broken links and redirects
  • XML sitemap and robots.txt optimization
  • Core Web Vitals performance

We speak fluent "Googlebot" — so your site can perform its best where it counts.

Content Strategy & SEO Copywriting

Content is the heart of any good SEO strategy. We help you create high-quality, keyword-focused content that drives traffic, builds authority, and converts visitors into customers. Our content services include:

  • Blog writing & editorial calendars
  • Landing page content
  • Service and product page optimization
  • FAQ and knowledge base content
  • Long-form, SEO-friendly guides and articles

Each piece of content is created with strategy, not guesswork — based on competitive research, keyword analysis, and audience insight.

SEO for E-Commerce

If you run an online store, we can help your products appear in organic search results, drive more traffic, and increase sales. Our e-commerce SEO services include:

  • Product page optimization
  • Structured data and schema implementation
  • Category and filter page SEO
  • Platform-specific optimization (Shopify, WooCommerce, BigCommerce, etc.)
  • Conversion rate optimization (CRO)
  • Technical support for site speed and mobile usability
  • We’ll help you attract more qualified buyers and reduce your reliance on paid ads.

Analytics, Reporting & Ongoing Optimization

SEO isn’t a one-time project — it’s a long-term investment. We provide clear, actionable monthly reports that show how your site is performing, what’s working, and where we’re improving. You’ll never be left wondering where your money is going.

We also conduct regular check-ins, keyword tracking, and site audits to refine our strategy and keep you ahead of the competition.

Local Expertise, Real Results

We’re proud to be part of Tacoma’s growing small business community. We know the local landscape, the competitive environment, and how to help you stand out in a saturated market. As a small company ourselves, we understand what it’s like to compete with bigger players, and we know how to level the playing field using smart, targeted SEO.

At Hemisphere, you won’t get cookie-cutter strategies or outsourced work. You’ll work directly with experienced professionals who care about your success and who know how to turn search traffic into real business growth.

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Illustration: Downtown Tacoma skyline