Commencement Bank knew that their passion was for building relationships and fueling small business growth not designing brands or debating pixel placement. Our first challenge? Helping them refresh their logo, reign in their brand colors, and refine their messaging. From there, we crafted a website that put their passion for a more responsive way of banking on display. This meant capturing photography of local business owners and conveying Commencement’s full range of business-friendly products and services. The result? A modern online presence that’s both personal and professional.